Avid Support, Services and Training
Roles: Producer, Designer
Clarity and support: what customers look for when systems go down. But a tangle of messaging and options is what they found on the old Avid support website.
I co-produced a branding overhaul with a look and feel that focused on customers, their options, and their success stories.
A writer and I reorganized the copy into digestible chunks. And we used black and white photography of real-world customers* who rely on Avid support.
The result was a stunned head of product marketing who asked how soon it could be implemented.
* My face is used here for demo purposes. Good stock photos are expensive!